Case
Strengthening growth strategy for a Danish production company ahead of sale
When a Danish production company faced strategic uncertainties during internal sales preparations, CoreConsult was engaged to refine and optimize their growth strategy.
The situation
As part of the sales preparation process, the previous owners needed to sharpen the company’s strategic direction.
The business had a broad market and customer focus, but limited clarity on which markets and segments offered the most attractive opportunities.
To support the sale, they needed a clearer view of market potential, segment attractiveness and the company’s ability to win.
CoreConsult was brought in to help define the strategic direction, estimate the potential and outline a concrete plan for realisation.
The solution
To support the sales preparation, CoreConsult ran a focused five-week strategy sprint across four workstreams:
Market potential: Assessing the company’s current market position and growth potential across existing customer segments and two newly identified segments.
Costumer insights: Conducting in-depth interviews with the company’s 15 largest customers to better understand needs, preferences and buying criteria.
M&A roadmap: Screening relevant M&A candidates and developing a roadmap to support a non-organic growth agenda.
Go-to-market plans: Evaluating the current pipeline together with the management team and defining clear go-to-market plans for each customer segment, including value proposition, product focus and customer prioritisation.
The impact
The strategy sprint conducted by CoreConsult helped create a clearer direction for the client’s future growth and provided actionable plans for realising the company’s potential.
By aligning the client’s objectives with market opportunities, the strategy provided a focused roadmap for sustainable growth and supported operational improvements in the business.
The work gave the buying party confidence in the business case and highlighted the client’s promising growth trajectory.
As a result, the final transaction value exceeded the original valuation, emphasising the importance of a strong corporate strategy in a sales process.
By addressing immediate challenges and establishing a stronger foundation for long-term success, CoreConsult helped position the client’s production company for continued growth in a competitive market.
Let’s talk
Jesper Tjørnager Jakobsen
jesper.jakobsen@coreconsult.com
+45 2096 9493
LinkedIn
Steffen Pilgaard
steffen@coreconsult.com
+45 3163 0554
LinkedIn